A player rises for a jump serve at a Highline tournament, sponsor canopies lining the sand behind the court

2027 partnerships now bookingAVP sanctioned

Put your brand on the sand.

60+ events across 30 weekends, San Francisco to San Diego, plus AVP Pro Tour stops in Santa Monica, Puerto Rico, Hawaii and New York. Your product goes straight into players' hands, in front of the crowd, on camera.

Build your package Get the 2027 deck

Instagram views on Highline content this season: 5.4M
people walk past the Santa Monica courts every day: 15K
tournaments completed in 2026: 49
athletes checked in, 1,073 appearances: 716
show rate. Registered teams actually play: 95%
email open rate across recent sends: 62%

2026 season to date. Instagram views counted January through September across posts, reels and stories. Boardwalk traffic is our Santa Monica estimate.

On the sand this season

Brands that play with us

Every one of these brands handed product to players, showed up on our flyers, or set up next to the courts in 2026. Hover any logo.

On every 2026 flyer

Soli

Official partners

Official ball
Hydration partner
Host hotel · AVP Next HawaiiQueen Kapiʻolani

2026 partners

Koia

Proof, not promises

What one partner got in 2026

Every partner gets a season recap with real numbers pulled from Instagram Insights. Here is Waiakea's, a product only partnership.

Case study · Hydration partner

Waiakea, 2026 season

Bottles in coolers at check in. Logo on tournament flyers. Tagged stories on event days.

views on content featuring Waiakea: 187K
pieces of content: flyers, product shots, stories, player posts: 31
bottles handed to players and fans: ~2,590
accounts reached by one flyer with Waiakea first in the sponsor row: 49K

"I really enjoy working with the Highline team. From always sharing good vibes to providing well crafted content, we super appreciate their partnership and aloha for the brand."
Jason Walter · Sr. Brand Director, Waiākea

Players relaxing under orange and blue Soli canopies beside the courts — Soli canopies, courtside

Winners holding an oversized Soli prize check on the sand — Branded winner's check

Highline staff and winners in front of a sponsor step and repeat at AVP Next Puerto Rico — Step and repeat, AVP Next Puerto Rico

"They went above and beyond to build thoughtful branded moments and developed several social media posts that helped bring the partnership to life in an authentic way. Their audience is engaged, enthusiastic, and truly receptive to Mad Hippie."
Chris Franklin · Mad Hippie

Where your brand lives in 2027

30 weekends on the coast. 4 Pro Tour stops.

Four programs, one partner. Pick a single event, run five, or ride every weekend from San Francisco to San Diego.

Highline season stopsAVP Pro Tour

Feb to Dec · 30 weekends

Highline Season

Open, AA, A, B and Coed tournaments every weekend, from Ocean Beach in San Francisco to Coronado.

60+ events in 2027
Santa Monica Pier courts on the boardwalk
Classes, leagues and socials between events

Spring 2027 · 10 weekends

Juniors

Youth events run with CIF and p1440. Families come for the whole day.

200+ players per event
About 200 family members watching
Reach parents, not only players

Feb to May · 6 stops

Gold Series

Our amateur pro series up the coast, San Diego to San Luis Obispo. The top team earns a fully sponsored run at the Pro Tour.

Livestreamed on YouTube
1.5x Highline ranking points
Season long storyline to sponsor

AVP sanctioned · 4 stops

Pro Tour

AVP Next pro events with national talent. Title partners name the event.

Santa Monica, Puerto Rico, Hawaii, New York
Livestream and sponsor lounge
Center court naming rights

2027 packages

Pick your court

Start with one weekend or lock your category for the year. Every package comes with a season recap of what your brand earned.

One event
Event
From$1,500
- Logo on that event's flyer and webpage
- Product handed to every player at check in
- Announcer shout outs all day
- Tagged Instagram stories on event day
- Mention in the event email
Five tournaments
Market
From$5,000
- Everything in Event, at 5 tournaments you choose
- 10x10 booth at each of your 5 tournaments
- Your logo on all 5 event flyers
- A dedicated reel made by our filmmaker
- Featured in season emails
Category exclusive
Every Highline event
Season
From$20,000
- Everything in Market, coast wide, 60+ events
- One brand per category. No competitors on our sand
- Logo on every flyer, the website and season shirts
- Monthly content built around your brand
- One Pro Tour stop of your choice as a listed sponsor
Gold Series and Pro Tour
Title
CustomLet's talk
- Your name on the event: "AVP Next Santa Monica presented by you"
- Livestream branding and on air mentions
- Sponsor lounge and center court
- A commercial shoot for your brand

Season packages cover every Highline event except the Gold Series and Pro Tour, which are sold separately. Booths at AVP events are priced separately. Final pricing confirmed in your proposal.

Package builder

Add gear that stays on court all year

Branded equipment is priced per season. We build it, set it up every weekend and keep it in our van.

Branded net tapeYour logo across the top of the net on every court$700 per season

Pole guardsPadded pole wraps in every camera angle$1,000 per season

Court fencingBanner fencing around the main courts$700 per season

Court flagsFeather flags at the entry and center court$200 per season

Branded 10x10 tentSet up for you at every event$800 per season

Content package5 social edits plus 1 long form filmCustom quote

Van decal or full wrapA moving billboard from SF to San DiegoCustom quote

Name center courtMC calls it by your name all dayCustom quote

How brands show up

Activation playbook

We run the events, film the content and set up your brand every weekend. You send product and show up when you want to.

01 · Sampling

In every player's hand

Your product goes into coolers and onto the check in table. Waiakea moved a pallet and a half of bottles this way in 2026.

02 · Booth

Face the boardwalk

Protein Pints and Wombi drew their biggest crowds when they turned their booths toward the 15,000 people walking by.

03 · Court

Own a court

Name center court, wrap the nets, flags, fencing and pole guards. Every rally clip carries your logo.

04 · Content

Shot by a filmmaker

Our founder is a cinematographer. Your brand lands in reels that pull six and seven figure views.

05 · Broadcast

Live on YouTube

Gold Series and Pro Tour finals stream live with your logo on screen and your name on the mic.

06 · Road

Ride the van

Our van runs the coast from San Francisco to San Diego. Add a decal or wrap the whole thing.

Fans packed under sponsor canopies and palm trees beside a Highline tournament court — Finals crowd, Santa MonicaYour canopy goes here

Before you ask

Questions partners ask

Still unsure? Email us and you'll hear back from a person, usually the same day.

Can we sponsor with product instead of cash?

Yes. Many partners start with product only. We hand it to every player and put your logo on the flyer. Larger packages combine product and cash.

Can we pick specific events or cities?

Yes. Event covers one weekend. Market covers 5 tournaments you choose, any beaches and dates. Season covers every Highline event on the coast.

What does category exclusive mean?

Season partners own their category. If you're our energy drink, no other energy drink sponsors a Highline event that year.

How do we know it worked?

Every partner gets a season recap with post links, views, reach and how much product went out, pulled straight from Instagram Insights.

When do we need to commit?

Santa Monica dates for 2027 lock on January 10, 2027. Season and Market slots are limited by category, so earlier gets you first pick.

Who are the players?

Pro, semi pro and amateur beach players from juniors to AVP, plus their friends and families on the sand and the crowd on the boardwalk.

Let's build your season

See you on the sand.

Tell us what you sell and who you want to reach. We'll send back a proposal with events, deliverables and pricing.

sponsors@playhighline.com

Partnerships: Todd Forrest
Founder: Nik Shaw

Email the team

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